Halloween Presale MasterClass {GOOGLE DRIVE}


*Please note, this is GOOGLE DRIVE class, meaning you’ll immediately gain access to ALL the assets needed along with notes to accompany videos. You’ll immediately receive a link upon purchasing class.



Ready to have an AMAZING Halloween Presale!? What about just learn a TON about presales for your upcoming holidays? Let’s dough it!

This MasterClass includes the following:

  • Cookies:
    • 9 overall design concepts of which 3 can be applied for Boo Baskets
    • 2 color schemes/styles to choose from for above 9 designs
    • Color guides for both schemes
    • Pre-recorded video tutorials for ALL designs
    • Royal Icing recipe and consistency video
  • Design: all printable items listed are provided as files for you to have printed – no physical items are provided with this class
    • Boo Basket Printables and Instructions to provide customers 
    • Tags and Box Backers for ALL cookie options
    • Matching Thank You Card files for customer orders
    • Freezing Instructions for customers
    • Recommended packaging list for all cookie concepts (bows, boxes, bags – where to buy them from and exact items)
  • Marketing & Back-End:
    • Price range recommendations for all cookie options
    • Social Media marketing materials (both Instagram & Facebook – graphics to help poll audience, countdowns, etc)
    • Timeline (both a recommended timeline for full process and empty timeline for you to adjust as needed)
    • Cookie Decorating Strategy guide (a recommended workflow for week of fulfillment)
    • Recap Excel Sheet (an excel sheet to capture cookie quantities and assist in baking process)
    • Private Facebook community to ask questions and share!

**Please note: this class does NOT guarantee an increase in sales. While the marketing materials, designs, and all the tools provided have a proven track record for growing my personal presales, every market, skill level, and holiday can be different for every baker. While you SHOULD see an increase in your success, I can not guarantee it for these reasons.