Halloween Presale MasterClass {FACEBOOK}


*Please note, this is a FACEBOOK class. Once class is purchased you will receive a download link to your Welcome guide which will include the link to our private Facebook page. Please make sure to have your email and order number ready for admittance into the page. Please allow 48 hours to be admitted.



Ready to have an AMAZING Halloween Presale!? What about just learn a TON about presales for your upcoming holidays? Let’s dough it!

This MasterClass includes the following:

  • Cookies:
    • 9 overall design concepts of which 3 can be applied for Boo Baskets
    • 2 color schemes/styles to choose from for above 9 designs
    • Color guides for both schemes
    • Pre-recorded video tutorials for ALL designs
    • Royal Icing recipe and consistency video
  • Design: all printable items listed are provided as files for you to have printed – no physical items are provided with this class
    • Boo Basket Printables and Instructions to provide customers 
    • Tags and Box Backers for ALL cookie options
    • Matching Thank You Card files for customer orders
    • Freezing Instructions for customers
    • Recommended packaging list for all cookie concepts (bows, boxes, bags – where to buy them from and exact items)
  • Marketing & Back-End:
    • Price range recommendations for all cookie options
    • Social Media marketing materials (both Instagram & Facebook – graphics to help poll audience, countdowns, etc)
    • Timeline (both a recommended timeline for full process and empty timeline for you to adjust as needed)
    • Cookie Decorating Strategy guide (a recommended workflow for week of fulfillment)
    • Recap Excel Sheet (an excel sheet to capture cookie quantities and assist in baking process)
    • Private Facebook community to ask questions and share!

**Please note: this class does NOT guarantee an increase in sales. While the marketing materials, designs, and all the tools provided have a proven track record for growing my personal presales, every market, skill level, and holiday can be different for every baker. While you SHOULD see an increase in your success, I can not guarantee it for these reasons.